Wallpaper Patterns: How to Choose, Style, and Apply

Wallpaper can change a room in minutes, but picking the right pattern is a bit like dating – you need to know what fits your style and what works with the space. In this guide we break down the basics, show you the most popular looks, and give you simple steps to get it right the first time.

Popular Pattern Types

First, get familiar with the main families of patterns. Floral prints add softness and work well in bedrooms or living rooms that need a gentle touch. Geometric shapes – think chevrons, hexagons, or bold lines – bring modern energy and are perfect for a feature wall in a hallway or office. Stripes can make a room look taller or wider depending on their direction, while Texture‑based patterns like linen or brick mimic real surfaces for a cozy vibe.

Another trend worth a look is Botanical motifs that mix leaves, vines, and tropical elements. They add a fresh feel without overwhelming a space. If you love a vintage touch, go for Damask or classic Baroque repeats – they pair nicely with antique furniture and rich colours.

Tips for Matching Wallpaper with Your Space

Start by measuring your walls and deciding how much of the room you want covered. A full‑wall treatment works best when the pattern is subtle; bold prints shine when used on a single accent wall. Keep the colour palette in mind – a pattern with too many colours can clash with furniture, so pick one dominant hue and let the rest stay muted.

When you have a small room, choose vertical patterns or narrow repeats; they draw the eye upward and create a sense of height. In larger spaces, large‑scale designs add drama without feeling cramped. If you’re unsure, tape a sample strip on the wall and live with it for a day. Light changes can make a pattern look completely different.Don't forget about the finish. Matte wallpapers hide wall imperfections, while glossy finishes reflect light and work well in darker rooms. Vinyl‑based options are durable for high‑traffic areas like kitchens or bathrooms, and many now come with washable surfaces.

Finally, think about how the pattern will interact with other elements. If your sofa is patterned, keep the wallpaper simple or pick a design that mirrors one colour from the fabric. Conversely, a plain piece of furniture can be dressed up by a busy wallpaper, creating a balanced look.

Installing wallpaper is easier than many think. Prep the wall by cleaning and filling holes, then apply a smooth layer of primer. Use a paste‑type or pre‑pasted roll depending on the product. Lay out the first strip at a level point, use a plumb line, and work across the wall, overlapping seams slightly to hide any mismatches.

If a seam shows, a quick touch‑up with a small brush and matching paste will seal it. Let the wallpaper dry fully – usually a few hours – before moving furniture back. The result? A room that feels curated, personal, and instantly more inviting.

Wallpaper patterns aren’t just about looks; they’re a quick way to express personality and set the mood. Whether you go for subtle stripes, bold botanicals, or timeless damask, the right choice can turn any bland wall into a conversation starter.

Ready to pick a pattern? Browse our collection, grab a sample, and start visualising. With a little planning, you’ll have a space that looks designed by a pro – without the designer fees.