Introduction

This Privacy Policy explains how First Choice Flooring Solutions collects, uses, and protects your information when you visit our website at first-choice-flooring.co.uk. We are committed to respecting your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

When you visit our website, we automatically collect certain information through standard web technologies. We do not require you to register, create an account, or provide personal details such as your name, email, or phone number. The information collected includes:

  • IP address and approximate location
  • Browser type and version
  • Operating system
  • Pages visited and time spent on each page
  • Referring website or search term used to find our site
  • Standard server log data

How We Use Information

The information we collect is used solely for the following purposes:

  • To understand how visitors interact with our website
  • To improve website performance, usability, and content
  • To monitor and analyse traffic patterns
  • To ensure the security and stability of our website

We do not use your data for direct marketing, profiling, or automated decision-making. No personal data is stored in databases or linked to identifiable individuals.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and analyse site usage.

The types of cookies we use include:

  • Essential cookies: Necessary for the website to function properly
  • Performance cookies: Help us understand how visitors use our site
  • Functional cookies: Enable features like language preference settings

You can manage or disable cookies through your browser settings. Disabling cookies may affect certain website features.

Third-Party Services

We use third-party services to support our website operations. These services may collect data independently under their own privacy policies:

  • Google Analytics: Used to analyse website traffic anonymously. Google’s privacy policy applies.
  • Advertising networks: We may use ad networks that serve interest-based ads. These services use cookies and tracking pixels to deliver relevant content.
  • Content delivery networks (CDNs): Used to improve website speed and reliability.

We do not share your personal data with these third parties. Any data collected by them is governed by their own privacy policies.

Data Security

We implement reasonable technical and organisational measures to protect the information collected. This includes secure server infrastructure, regular security reviews, and encrypted connections (HTTPS). However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but strive to protect your information to the best of our ability.

Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • The right to be informed about how your data is used
  • The right to access any data we hold about you
  • The right to request deletion of your data (where applicable)
  • The right to object to processing
  • The right to withdraw consent (where applicable)

Since we do not collect or store personal data that can identify you, most of these rights do not apply. However, if you believe we have collected identifiable data by mistake, please contact us using the details below.

Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected such data, we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised Last Updated date. We encourage you to review this policy periodically.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact:

Gavin Whitaker
The British Museum, Great Russell Street, London WC1B 3DG, United Kingdom
Email: [email protected]