Welcome to First Choice Flooring Solutions
Thank you for visiting First Choice Flooring Solutions — your trusted partner in transforming homes and businesses across the UK with beautiful, durable, and thoughtfully installed flooring.
What We Do
At First Choice Flooring Solutions, we don’t just lay floors — we create foundations for lasting comfort and style. Whether you’re renovating a cozy London flat or outfitting a bustling commercial space in Manchester, our mission is simple: deliver exceptional flooring solutions that blend quality, craftsmanship, and personal service.
Topics We Cover
We specialize in all aspects of residential and commercial flooring, including hardwood, laminate, vinyl, tile, carpet, and engineered wood. Our content and services guide you through material selection, underfloor heating compatibility, maintenance tips, installation best practices, and how to choose the right flooring for your lifestyle, budget, and space.
About the Creator
Founded by Gavin Whitaker, a third-generation flooring professional with over 20 years of hands-on experience, First Choice Flooring Solutions was born from a simple belief: that every space deserves flooring that’s as thoughtful as it is beautiful. Gavin started his career in a small family workshop in Yorkshire and has since worked with homeowners, architects, and builders across the UK — learning what truly matters to clients: reliability, transparency, and results that last.
Why This Website Exists
Too often, customers are overwhelmed by choices or misled by marketing hype. We created this site to cut through the noise. Here, you’ll find honest advice, real-world examples, and no-pressure guidance — whether you’re just beginning your flooring journey or looking to refine your final decision. This isn’t just a sales platform; it’s a resource built by someone who’s been on the job site, in the living room, and at the kitchen table with clients who just wanted to get it right.
Our Values
We believe in integrity over inventory, expertise over exaggeration, and service over sales. Every recommendation we make — whether on this site or in your home — is guided by what’s best for your space, not what’s easiest to install or most profitable to sell. We partner with ethical suppliers, train our teams rigorously, and stand behind every installation with a commitment to excellence.
Contact Us
Have a question, a project in mind, or just want to chat about your flooring options? We’d love to hear from you. Reach out directly to Gavin at [email protected] or visit our workshop at The British Museum, Great Russell Street, London WC1B 3DG. Let’s build something beautiful together.